Erik's Rant
 

April 28, 2008

Label Art

I like a lot of label art. Some of the most compelling images of California came from crates of citrus. My favorite Art Nouveau lettering is found on the packages of Italian sweets. I am no socialist, and the fact that something is designed to make a product attractive does not shock me one iota. Also, unlike the sort of feeble minds who take Ways of Seeing seriously, I can distinguish between advertising and fine art (and, yes, there are those examples where the line is blurred), and yet do not disdain one for the other.

And now I find myself doing a series of labels for salsas, which is fun and exciting on two levels. One: they are salsas that we are making. Two: we are targeting the market that most goes for the sort of label art that I like.

So, for the next week my visual art mind is going to be focused on the gloriously crassly commercial, and I love every minute of it.

Posted by erik at April 28, 2008 10:42 AM
Comments

Julie,

They will be back in a big way pretty soon. The way I was doing them was sort of a test run for what I have been working on.

I know that I still have to post my Las Vegas photoessay, pictures of the kitten, and some gardening pictures (just to make my readers drool over my lettuce and mizuna).

And, I will certainly post the salsa labels, perhaps in the context of stuff I like. It will take some time to hunt down my favorite labels, but it will be worth it.

In the meanwhile, check out the book Food Design.

Posted by: Erik at May 1, 2008 7:09 AM

I also love label art ... specifically produce crate art. I'd really be interested in seeing you display here some of the label art you enjoy. Also, whatever happened to your art and photography displays here? I miss them ... :-)

Posted by: Julie D. at May 1, 2008 6:57 AM
Post a comment









Remember personal info?